$("#menu").menuAim({
     activate: $.noop,  // fired on row activation
     deactivate: $.noop  // fired on row deactivation
 });

 .menuAim({
     // Function to call when a row is purposefully activated. Use this
     // to show a submenu's content for the activated row.
     activate: function() {},

     // Function to call when a row is deactivated.
     deactivate: function() {},

     // Function to call when mouse enters a menu row. Entering a row
     // does not mean the row has been activated, as the user may be
     // mousing over to a submenu.
     enter: function() {},

     // Function to call when mouse exits a menu row.
     exit: function() {},

     // Function to call when mouse exits the entire menu. If this returns
     // true, the current row's deactivation event and callback function
     // will be fired. Otherwise, if this isn't supplied or it returns
     // false, the currently activated row will stay activated when the
     // mouse leaves the menu entirely.
     exitMenu: function() {},

     // Selector for identifying which elements in the menu are rows
     // that can trigger the above events. Defaults to "> li".
     rowSelector: "> li",

     // You may have some menu rows that aren't submenus and therefore
     // shouldn't ever need to "activate." If so, filter submenu rows w/
     // this selector. Defaults to "*" (all elements).
     submenuSelector: "*",

     // Direction the submenu opens relative to the main menu. This
     // controls which direction is "forgiving" as the user moves their
     // cursor from the main menu into the submenu. Can be one of "right",
     // "left", "above", or "below". Defaults to "right".
     submenuDirection: "right"
 });