The checklist has been being sorted out since I systematically studied Google SEO in 2019.
The checklist would be updated from time to time.
Meanwhile, welcome to check in PRs, and share the great links about SEO.
There are differences between Baidu SEO and Google SEO. If you have learned the Google SEO, you would understand how to learn Baidu SEO.
SEO, Why Do You Need It?
On the Internet, website traffic can be turned into money. If you have mastered certain SEO techniques, you will have the advantages as following:
Increase website traffic, then monetize traffic, and build your passive income.
If you have individual product, and the product need to be marketed and promoted. SEO can help you get free and steadily growing traffic.
SEO industry covers a wide range of fields. You can study some new technologies in researching SEO process.
My SEO Experience
This is the traffic site I made. I earned almost $1500 US in advertising revenue.
For SEO masters, maybe those amount of website traffic is too ordinary. However, for personal developer, these skills are worthy for long-term investment.
Telegram/WeChat Group
Around the world, some teams and individuals are doing researches in SEO.
If interested in SEO or traffic acquisition, you can join my telegram group web_cpc.
Of course, you can also add my WeChat account, so that I will add you into WeChat group.
SEO Resource Pack
Join the Telegraph/WeChat group to receive this gift package.
This course is about how to build an authority site ( Niche Site) from scratch and make money from it. SEO is only a part of it, it also includes Affiliates, Paid-advertising etc. (The course is pretty expensive, and I haven't started it yet)
In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques. The third edition was written in 2015, so if you only want to read one book about SEO, this book is the best option.
This book is about the internal technology of popular science search engines. Although Using SEO does not need to understand the internal implementation of search engines, for some technical optimization, understanding the characteristics of some search engines will help you optimize your website from a macro perspective.
The content marketing is one of important directions in SEO. The article content mainly involves content marketing suggestions, and it written by Brian Dean who research backlink.
This is a series of blogs that introduces how to build a SEO from scratch. These blogs content covered blog building, SEO optimization, subcribe and push, website loading speed optimization.
This article detail explains how to analyse website access logs to identify problems in SEO. Google Analytics can help us understand user access, and system logs can help us better understand crawler requests, website techical SEO issues such as 301 redirects and so on.
This is a keyword tool to view monthly search volume for a number of keywords.
Of course, you also can use Keyword Planner of Google Ads to view monthly search volume for a number of keywords.
If you want to recommend other good communities, please commit PR.
Traffic Monetization
When there is a certain amount of SEO traffic(such as monthly PV reaching 10,000), how to monetize SEO traffic becomes a more important topic. Gernerally speaking, we can integrate Internet Advertising through advertising platforms such as Google Adsense.
This CPM/CPC is generally not high. The Advertising CPM/CPC depends on the content/region of website. The CPM/CPC range of different content ads is between $0.3-$2.0/$0.2-$15.
The purpose of the traffic site is to improve RPM. In addition to advertising, the website can also access Affiliate and sell products(members, courses) to increase RPM.
Currently, Google has some of more important Google algorithms including the Panda algorithm, the Penguin algorithm, and the Hummingbird algorithm.
This is the page that Moz tracks updates to Google's search algorithm.
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