Do you really have to use only those tools? They're not designed for XML processing, and although it's possible to get something that works OK most of the time, it will fail on edge cases, like encoding, line breaks, etc.
I recommend xml_grep:
xml_grep 'job' jobs.xml --text_only
Which gives the output:
programming
On ubuntu/debian, xml_grep is in the xml-twig-tools package.
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